Irie Weekend

About our client:

Irie Weekend is one of South Florida’s most buzz-worthy and highly anticipated weekends of the year, which also stands as the Irie Foundation’s signature annual fundraiser. The star-studded, non-stop weekend of festivities draws participants from near and far. For the past 14 years, Irie Weekend has brought together leading lifestyle brands, business executives, notable VIPs, celebrities, professional athletes, and world-renowned musical artists to create South Florida’s biggest celebration, with proceeds benefiting the Irie Foundation.

Our client’s needs:

Creation and management of advertising campaign on Facebook and Instagram.
Creation and management of advertising/retargeting campaign on Google Display and Adroll
Email blast campaigns by weekly.

Contracted services: 

Social Media Marketing
Display Ads
Remarketing Ads
Email Marketing
Digital Marketing Strategy

Technologies used:

Facebook Ads Manager
Google Adwords
Constant contact